45 Best Content Writing Tools To Make You a Better Writer

Supercharge your freelance writing career with these 45 best content writing tools that will make you a better writer.
Best content writing tools
Best content writing tools

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Writing Niche Tools

21. Amazon

Before you begin to write, the big question is how to choose your niche. Many writers are unable to identify their niche and end up writing poor quality, half-baked research-based articles on subjects they don’t care about.

With the growing content marketing industry and millions of web pages serving similar information, content writing is going even granular. For e.g. back in the good old days, you could write about baby products as a category but today, it is impossible. You have to go macro and select one particular category as your area of expertise.

I always advise sticking to one niche as it helps you to build your authority over the subject by consistently writing and researching about it. Amazon is a good tool for this purpose. By just browsing through hundreds and thousands of product categories on Amazon, you will be able to identify what is currently selling in the market and what can work for you.

Don’t forget to check Amazon customer reviews, it is a goldmine of first-hand customer insights that will give you the content for questions that people want the content industry to answer.

Platform: Online/Mobile
Uses: Shopping website
Features: Explore exhaustive product categories
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Writing Niche Tool | Amazon
Amazon

22. Google News

What? Google News? You must be thinking that I am crazy to even mention Google News in the list of best content writing tools for freelancers. No, I know what I am promising you here. If you are still unsure of how to find your writing niche, Google News is the most updated resource you would find.

It is up to date like no other platform and here you will always find hot topics – hot in search, hot in queries and hot in people’s feeds. Just put in your keyword and bingo, you will hundreds of news articles telling you what is selling like hotcakes. Pick one and get set go.

Platform: Online/Mobile
Uses: News portal
Features: Discover the latest news around the world
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Writing Niche | Google News
Google News

23. Google Instant

This one is not a secret. If you have used Google search (who hasn’t in this whole wide world), you must have noticed that the moment you start typing in the search box, a load of suggestions auto-populate. Yes, that is Google Instant. It is the easiest, most accessible way to find out your content writing niche. Thank me later!

Platform: Online/Mobile
Uses: News portal
Features: Discover the latest news around the world
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Writing Niche | Google Instant
Google Instant

24. Pinterest

Consider Pinterest like a visual search engine. It is a giant image directory created entirely by its users. This means it hosts user-generated content and tells you exactly what works. Pinterest has images which are called pins added to boards. It has now also introduced something which is called sections inside boards. Hence, if you had no luck with Amazon or Google, Pinterest is here for the rescue. Take a deep dive and explore its millions of categories, you will surely find something you are passionate about.

Check out my Pinterest page here. Follow all the boards for regular writing tips.

Platform: Online/Mobile
Uses: Image-based content portal
Features: Discover the latest visual trends
Add-ons: N/A
Pricing: Free

Bonus Tip: Do not forget to check out their auto-populated suggestions. This is where the gold is.

Here’s how it looks like.

Writing Niche | Pinterest
Pinterest

25. Twitter Trending Topics

Here’s one more fantastic place to search for your content writing niche. Twitter – the microblogging site that has millions of daily active users. Just log in to Twitter and look for the trending hashtags. This what the world is talking about. Remember, if it trending on Twitter, it means it has the potential to go viral. A word of caution though, Twitter trends are short-lived, hence, do not pick a news piece as your writing niche.

Platform: Online/Mobile
Uses: Microblogging social network
Features: Discover trending hashtags
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Writing Niche | Twitter Trending Topics
Twitter Trending Topics

Writing Enhancement Tools

26. Headline Analyzer

What if I told you that 99% of writers fail at writing headlines? Strange, eh? But this is true. We do not pay as much attention to headlines as we do to the body of the content or blog. Headlines are what your visitors will first read, it is the first pull, the hook. Like when you write a story, you need to introduce a plot point soon or else the viewers will feel bored. With written content, this is the first step.

If your headline is not catchy, SEO is driven, crisp, not too wordy, you will immediately lose the reader. No one is going to read through the beautiful content you have written down the blog because if your headline fails to attract, your blog fails too.

With Headline Analyzer though, you are bound not to fail. This tool by CoSchedule team helps you improve your headline, check SEO compatibility, find the right length, see previews on Google search page, email and so much more. This is simply the best tool you will find and the only tool you will use every time you write a new blog post.

Platform: Online
Uses: Test and analyse your headlines
Features: Check character/word length, search engine and email previews
Add-ons: N/A
Pricing: Free

Bonus Tip: I settled on the title of this post ’45 Best Content Writing Tools To Make You A Better Writer’ after writing hundreds of variations and checking each one of them with Headline Analyzer.

Here’s how it looks like.

Best Content Writing Tools | Headline Analyzer
Headline Analyzer

27. Blog Topic Generator

What if I told you that there is a magic tool that will help you find topics for the blog? Incredible, right? Well, this is not fiction and there is a tool that works like an age-old charm – Blog Topic Generator by HubSpot. Did I tell you that HubSpot is also my constant go-to source for inspiration? If you’re still not subscribed to it, do it now.

Trust me, you’ll be happy I told you this. Ok, coming back to the blog topic generator. I know you are capable enough to come up with your own choice of topic. But a little help goes a long way. Especially when you have a busy schedule ahead of you of writing a blog and promoting it too.

HubSpot’s blog topic generator will help you create compelling ideas for your next blog post. Just put in the keyword and bang, you’re presented with 250 ideas that you can choose from. Didn’t I tell you it is magic?

Platform: Online
Uses: Find topic ideas for your blog
Features: Generate multiple trending ideas based on your keyword
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Blog Topic Generator by Hubspot
Blog Topic Generator

28. Content Idea Generator

Another blog content idea generator tool for you here is one from Portent. I prefer to play between various tools before I finalize my blog post heading and I have the most fun doing it at Portent. There are no gimmicks, just enter your subject, click the button and there it is, a mine of ideas.

Keep refreshing with the click button and you are presented with a new variant of your subject every time. Pick the one you like or better mix two or three results an create a unique blog topic. It works every time and is simple to use.

Platform: Online
Uses: Find heading ideas for your blog
Features: Generate multiple headlines based on your subject
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Best Content Writing Tools | Content Idea Generator
Content Idea Generator

29. Tone of Voice Generator

How many times has someone asked you, “Is this your writing”? It happens because people are not able to relate to what you write. Why? Simply because the tone of voice is not consistent. This is not an easy one to crack. Finding your writing voice and sticking to it will go a long way in developing a loyal readership for your blog.

One of the tools that can help you get started with this Portent’s Tone of Voice Generator. By simply answering a few questions, you’ll come across some characteristics that define your brand personality. If you think this is what you want to represent, make a note of it and every time you write, check if you are consistent.

Platform: Online
Uses: Find your tone of voice or writing voice
Features: Get a simple, quick personality report card
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Tone of Voice Generator
Tone of Voice Generator

Read: Writing mistakes that beginners make and how to avoid them.

30. Bullshit Detection Tool

This is a fun entry here. Writing gets a little drag at times, especially when you are writing long-form articles or research-intensive topics. The ‘Bullshit Detection Tool’ or the ‘BlaBla Meter’ provides value and lets you have some fun as well.

I stumbled across this app while looking for a tool that will help me check if my content is too much talk and less of actionable points. Writers, while you are here not that the website is simple but the copy they have used is catchy.

If not for checking your content, visit to get some inspiration. The app tells you if your content is bullshit or not on the BlaBla Meter. Go ahead, get roasted.

Platform: Online
Uses: Check your content for bullshit
Features: N/A
Add-ons: N/A
Pricing: Free

Bonus Tip: I do not recommend this for professional use. It is included in this list because I believe writers need some saucy fun too.

Here’s how it looks like.

Best Content Writing Tools | BlaBla Meter
BlaBla Meter

31. Hemingway Editor

Well, the name says it all. Hemingway + Editor is the most lethal combination you will come across. And the app does deliver what it promises. The Hemingway Editor is quite popular among content writers. It allows you to improve the readability of your content, improve content SEO, and correct grammatical errors.

Paste the content that you want to check and the app returns colourful highlights indicating long sentences, complex sentences, repetitive phrases, use of passive voice, and a readability grade. Consider a score of 6 or above good. If you see a lot of red and yellow highlights it means your content needs serious chopping and editing.

Platform: Online/Desktop
Uses: Edit your content
Features: Write and Edit mode with all formatting tools
Add-ons: N/A
Pricing: Free

Bonus Tip: If you want to correct your content as you write, use the write mode directly on the app.

Here’s how it looks like.

Best Content Writing Tools | Hemingway Editor
Hemingway Editor

32. Really Good Emails

Yes, an email curation website. Are you wondering how an email curating platform will help you improve your writing skills and why is it featured in the list of best content writing tools? The answer is that content writers who stick to just a single source of inspiration will eventually burnout.

Really Good Emails is a fantastic source for understanding the latest trends in email communication, how content marketers are shaping and using content. Further, since it is already curated you don’t need to go anywhere else looking for great emails.

One more reason I included Really Good Emails in this list is that the team of RGE sends out weekly roundup emails and their copy is inspiring. There is so much to learn if you just look around and RGE is a great example for writers.

Platform: Online
Uses: Find curated emails by categories
Features: Save email that you like
Add-ons: N/A
Pricing: Free

Here’s how it looks like.

Best Content Writing Tools | Really Good Emails
Really Good Emails

33. Giphy GIF Maker

GIFs are all the rage these days. We all love to use GIFs in our communication. And if you have not heard of content marketers using GIF based memes to make millions you are living on a different planet. GIFs will allow you to make your writing fun and deliver messages in a lighter note, of course, only if your project allows it. Nevertheless, it is worth bookmarking.

Platform: Online/Mobile
Uses: Make GIFs
Features: Export as GIF or movie format
Add-ons: N/A
Pricing: Free

34. PowerPoint Animation

MS Office must be the favourite tool for writers. The entire MS Office suite is filled with so many options and features that you will hardly need any other external supply. I am yet to come across someone who has mastered Word, Excel or PowerPoint in their entirety.

MS PowerPoint allows you to create easy-to-use graphics for your blogs, create simple animations and save them as video to insert as media in the content posts. There is so much you can do if you do not feel comfortable using hundreds of third party tool. If you are a beginner blogger, MS Office suite should be enough to get you started.

Platform: Online/Mobile/Desktop
Uses: Make basic animations for your blog posts
Features: Export as GIF or movie format
Add-ons: N/A
Pricing: Free/Premium

Bonus Tip: Never create your blog posts directly on the portal. Always write your content in MS Office or Google Docs and then copy the content to post on the blog. This way, you will always have a backup of your posts.

Here’s how it looks like.

PowerPoint | Writing Tools
PowerPoint

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Dev
Dev is a professional writer, blogger, published author and content creator. He regularly shares writing tips for aspiring bloggers and supports new writers to learn the craft.